my process

A step-by-step process for complex companies

What makes this different?

Most design offers start with aesthetics. This starts with technical comprehension. Before choosing colors, shapes or layouts, I clarify what the company needs buyers to understand, believe and remember. Then the identity system is built around that clarity.

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Diagnose

I review the company, market, audience, technical value, current brand and credibility gap.

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Translate

I turn technical substance into positioning, message hierarchy, claims and proof.

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Design

I build the identity system: logo, type, color, layout, imagery, diagrams and applications.

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Apply

I deploy the system across website, sales deck, PDFs, LinkedIn, trade shows and daily communication.

Diagnose
translate
design
apply
(Hover the service)
1
Technical Brand Clarity Audit
2
Positioning & Messaging System
3
Strategic Identity Design System
4
Website & Sales Presence Kit
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How I can help

Brand strategy, visual identity, and sales presentation systems for technical B2B companies with complex products, processes or expertise.