I'm Reda Zaki, a brand identity designer with a research background in materials science and industrial R&D
I help technical B2B companies in materials and industrial technology turn complex expertise into clear positioning, credible messaging, and distinctive visual identity systems.
My background is unusual: I trained as a research scientist, completed a PhD in glass science, worked on advanced glass/ceramic materials and 3D printing, and now work in industrial R&D developing surface textures and technical visual systems for manufactured products.
At the same time, I have spent more than ten years working in graphic design, with a focus on logo design, brand identity, and visual systems. That combination gives me a different way of working.
I understand the technical world from the inside: the precision, the constraints, the complexity, and the difficulty of explaining specialist value clearly. But I also understand how to translate that value into strategy, language, and visuals that clients can immediately recognize and trust.
I don’t create identity as decoration. I build brand systems that make technical credibility visible, and help technical companies look as precise as they are.
More than Design — Brand Strategy with Technical Fluency
